H&M Property has released its Spring and Summer season 2014 catalog, and it’s clear that the Swedish clothes retailer has really a lot to say—literally. Across bed linen and candles, shower curtains and youngsters’s decor, words and phrases and numbers and letters abound. Vintage signage, newspaper copy, stenciled numbers, emblems and postmarks—and lots to keep Francophiles happy—have all been co-opted for a variety of modern residence goods that express playful informality with a slice of nostalgia. Are we acquiring it? In a word: yes.
Images: H&M